Amazon Branding
SUNN BRANDS
A+ Content
A key component to the success of a listing on Amazon is the inclusion of A+ Content. This is the section above the reviews that often has photos, infographics and descriptions of the product. A+ Content helps draw in the customer's attention visually, whilst also displaying important information about the product that could entice the customer to make a purchase.
Footnanny is a luxury line of foot care products created by the long-time personal pedicurist of Oprah Winfrey, Gloria Williams. Gloria is passionate about nurturing and healing the feet of her clients, and she developed the Footnanny brand as a way to care for those outside of her reach. She connected with Sunn Brands to help guide her journey through selling on Amazon. Creating custom A+ Content for some of the top selling Footnanny products is a key factor in the growing success of the Footnanny brand.
Life-Changing Leather is a special project Sunn Brands began in collaboration with the nonprofit, Project for Hope. Established in 2015, Project for Hope has been providing healthcare, education and employment opportunities to struggling single and widowed mothers in Guatemala. The work of this organization has done so much to improve the lives of these families who have been stuck in the trenches of generational poverty with no way out. One of the ways they have done this is through the creation of a leatherworking shop on their five acre campus in Guatemala. The women in the community are taught the skills of the trade, such as hand-stitching and edge finishing. This work allows for them to gain confidence and pride in seeing the beautiful bags and accessories that they made with their own hands. They are also provided the opportunity to have steady employment, which is rare in the impoverished villages of Guatemala.
In order to create more opportunities to bring additional women into the program, Project for Hope reached out to Sunn Brands to develop a partnership in which they could sell these leather bags and accessories through Sunn Brands' Amazon.com channels. This would increase sales, allowing more women to be employed by the program, as well as spread the word about this wonderful nonprofit organization.
The decision to call the brand Life-Changing Leather was made so that it would be as clear as possible that this brand has a direct impact on this involved in the project. I wanted the logo to have a sense of femininity combined with strength, so I chose the balance of these two typefaces to express that. The bird is a representation of the Quetzal, which is the national bird of Guatemala, and is a symbol of goodness and light.
Birdz Eyewear specializes in glasses and goggles for motorcycles, outdoor sports and skydiving. The brand has established itself as a company that provides great quality with great value. One of the ways they have done this is by creating kits that include a pair of best selling goggles and interchangeable lenses of different colors. This allows the customer to mix and match the lenses with the frames however they would like.
The design of the A+ Content for Birdz Eyewear was focused on explaining the features of the lenses, as well as the benefits that each color of lens provides the wearer.
Kenny Gilbert is a celebrity chef and local restaurateur. He has made a number of appearances on popular cooking shows, such as "Top Chef," "Beat Bobby Flay" and "Cutthroat Kitchen." Chef Kenny is known for the specialty spice blends that he has cultivated and refined throughout his career, and has now been developed into a line of spices that can enjoyed by anyone who loves bold flavors.
Chef Kenny partnered with Sunn Brands to help increase the sales of his spice blends on Amazon. Bold colors and imagery express the spirit of the brand, while family photos connect the product with the chef behind the spices.