Packaging Design
Anti-Fog Cleaning Cloth
One of the challenges of wearing insulative glasses and goggles that many motorcyclists face is the lenses becoming foggy. In order to provide their customers with a solution, Birdz Eyewear sells an Anti-Fog Cleaning Cloth that prevents lenses from fogging up for multiple hours. The packaging needed to quickly and clearly illustrate what this product is and what it achieves. The design uses color blocking and clean lines to maintain a sense of cohesion with the other packaging in the Birdz Eyewear product line.
Goggle Kit Packaging
Birdz Eyewear specializes in glasses and goggles for motorcycles, outdoor sports and skydiving. The brand has established itself as a company that provides great quality with great value. One of the ways they have done this is by creating kits that include a pair of best selling goggles and interchangeable lenses of different colors. This allows the customer to mix and match the lenses with the frames however they would like. These kits have been highly profitable for Birdz Eyewear, so the decision was made to create custom packaging that would set them apart from the competition, and establish a brand identity that was previously nonexistent.
(The photos printed on this box were for placement only, and were not used on final packaging.)
Lens Cleaner POS Display
Birdz Eyewear sells one ounce bottles of high quality lens cleaner, and was in need of a proper way to store and display them. This box converts from a shipping package into a POS display via folding or removable sides. The color scheme was inspired by the preexisting design on the bottles, and the color blocking was used to give the essence of fresh water in a subtle and clean way.
Product Catalog
It is industry standard for an eyewear company to have a catalog showcasing the many products that the company has to offer. As they are a newer brand, Birdz Eyewear had no such catalog and was in desperate need of one. Over several weeks of curating and organizing every pair of glasses Birdz Eyewear has to offer, I created a catalog that serves as the main tool that the sales teams uses to present products to customers. The gridded nature of the catalog was designed with the knowledge that this would be a living document, shifting and changing many times as new products are added in and sold out products are taken out.
