Jess Welch Graphic Design Portfolio - Brand Identity

BRAND IDENTITY

CAMPERS INN RV

Campers Inn RV is the largest family-operated recreational vehicle retail chain in the U.S., currently standing at 38 locations across the country. The look of the brand expresses a playfulness and whimsy that is unique to the RV market, and appeals to the happy-go-lucky camping community. The main characteristics of the brand identity include prominent color blocking, geometric accents, and the balance of bold and thin typography. There is also the occasional appearance of the company mascot, RV Artie.

Web Graphics

Web graphics are the cornerstone of the marketing strategy for Campers Inn RV, as they are the most effective way to quickly promote events across the dozens of local markets that each store operates within. These graphics are usually store-specific and are made to order, fitting any size needed including social media posts, Google ads, email blasts and web pages. These designs are also handed off to the video team to be animated for TV ads.

Seasonal Campaigns

Every month, Campers Inn RV produces a company-wide promotion, typically themed around the season, major holidays or events taking place at that time. The concepts of these promotions allow the design team the opportunity to explore different creative ideas and push the boundaries of the brand guidelines. The concepts should be lively and spirited without being overly cliché. The concept is then converted into a variety of web graphic sizes, TV ads, and print materials such as banners, flyers and A-frame signs.